Our mission.

Smarter Sorting helps retailers and suppliers know more about regulated consumer products to make, market and move them better. We are the first to use computational mathematics to give instant, accurate answers to complex questions, using billions of data points on millions of products. We deliver results which improve sustainability and make good business sense.

Awards and recognition.

Our awards for innovation, impact and employee experience include: Fast Company Most Innovative Companies, Built In Best Place to Work, Real Leaders Impact Award and SEAL Sustainable Innovation Award. We're an Unreasonable Impact company and Target Tech Accelerator member.

Our people.

We have brought together a passionate team of math nerds, chemistry wizards and retail pros. We work smart and we get stuff done. Because when we know more, we do better.

Our leadership.

Our leadership team brings diverse backgrounds and skill sets together to drive Smarter Sorting towards creating a smarter and more connected world.

Jacqueline Claudia
Chief Executive Officer

Charlie Vallely
Chief Product Officer

Howard Greene
CFO & COO

Patrick Armitage
Chief Marketing Officer

Sheri Schneider
Chief Data Officer

Nicole Adams Kraus
Chief Talent Officer

Core values

We celebrate four values at Smarter Sorting. The values are drawn from our purpose to "know more, do better". Put simply, we value:

Expertise(Know)

We encourage our people to have an expert skill or knowledge in a particular field.

Curiosity(More)

Building on expertise, our people also exhibit the desire to know or learn something.

Impact(Do)

Our people deliver through their own personal effort or by influencing others.

Growth(Better)

We support the process of maturing and delivering more over time.

Office locations

We have offices in Austin, Boulder and LA, and a distributed team across the country. We love to collaborate and work with the best people wherever they are.